SALES SYSTEM · CONSUMER GOODS & FOOD

Stop losing orders.
Fill your delivery routes.

Your sales team on autopilot. Every order from the distributor, the on-trade customer or the retailer lands in the pipeline, every reorder gets prepared on time, and you know which SKUs and accounts give you the best margin.

  • Live in 30 days · No need to replace your ERP, EDI or warehouse system
  • No more orders lost in spreadsheets · Reorders on time across on-trade and retail
  • Weekly margin by SKU, by account and by promotion
Sales pipeline Live
Request
11
Bar La PlazaBeer + soft drinks reorder
South Hotels GroupPremium olive oil 12 cases
Quoted
6
Disnova SLBiscuit shelf Q2 — 24 SKUs
Order
18
Cash & Carry VegaOrganic soft drink pallet
Paid
42
€186KThis month
96%Orders confirmed <2h
+38%
0Forgotten orders
before: 9/wk
+28%Margin YTD
€3.6M

Sales system for consumer goods and food — no ERP or EDI replacement

In 30 days we install a pipeline that captures every order (on-trade, distributor, modern retail, B2B online), responds on time, and shows you which SKUs and accounts give you the real margin.

No need to migrate your ERP or change your EDI with the big retailers: we sit on top of the systems you already use and connect to your real channels (email, WhatsApp, web form, phone, customer portals).

Your sales force on autopilot to sell more without hiring more reps.

THE PROBLEM NOBODY SOLVES

You sell product. You manage it with spreadsheets.

This happens to 90% of FMCG and food & beverage brands with 5 to 50 employees. If two out of three sound familiar, Phase 1 is for you.

Orders lost between WhatsApp and Excel

The bar orders via WhatsApp, the chain via EDI, the small horeca by phone and the distributor by email. Some get served, others get forgotten, and nobody knows how many reorders slipped this week.

The "jack of all trades" rep can't cope

One person visits accounts, picks orders by hand, chases payments and runs the monthly promotion. When they go on holiday or call in sick, sell-out drops and you notice two months later.

Promotions launched without measuring real margin

You run the BOGO, pay for the end-cap and the year-end rebate, but you can't tell if that customer actually contributes or eats your margin. Without data, promos get agreed on gut feel, not on profitability.

WHAT CHANGES WITH PHASE 1

Three results you see
from the first week.

We don't sell tech for the sake of it. We install a sales system designed for consumer goods brands and distributors.

No more lost orders

Every order (WhatsApp from the bar, EDI from the chain, distributor phone call, web form) lands in the pipeline automatically. Your team sees it instantly, confirms and prepares the reorder before the customer calls again.

Automated re-buy and reactivation

If a loyal customer hasn't ordered in 3 weeks, the system sends an automatic WhatsApp reminder. If a new account doesn't re-buy, a scheduled call. Every account is worked as a cycle, not as a one-off sale.

Real margin by SKU, account and promo

Every Friday you know which SKUs drive margin, which on-trade accounts are truly profitable vs. only billing, and which promotions delivered cash without cannibalising. Real data to negotiate the next quarter better.

HOW WE DO IT

We install the system. You sell more cases.

In 30 days you have a live sales pipeline adapted to your consumer goods business and connected to your real channels.

Pipeline tailored to consumer goods

Stages designed for your business: request received, quoted, order confirmed, delivered, paid, reorder scheduled. Not a generic CRM — it's your sales process digitised.

Automatic order capture

Email, WhatsApp from on-trade, web form, distributor phone call. Every contact enters the pipeline with account, SKUs, quantities and net price. No retyping between Excel and ERP.

Reactivation that doesn't depend on people

If an on-trade account hasn't ordered in 21 days, automatic WhatsApp reminder. If a small chain drops a SKU, alert to your rep. Accounts don't go cold by neglect.

Weekly profitability report

Every Friday, an automatic summary: which SKUs sell more, which accounts bill with real margin, which promos work, which accounts are losing rhythm. Data to decide, not to archive.

SALES AUTOMATION

Your sales force works
while you sleep.

Every order, every reorder, every payment — automated end to end.

1

The bar reorders

Via WhatsApp, email or phone call. Lands automatically as an order in the pipeline with account, SKUs, pallets and urgency.

Automatic
2

Confirmation in 2 minutes

Per-customer pricing preloaded. Pick, adjust, send. The customer gets confirmation with your branding, their agreed prices and the delivery date.

2 min vs 2 hours
3

Follow-up without phone calls

If the account hasn't ordered in 21 days, automatic WhatsApp re-buy reminder. If field coverage is needed, the system schedules the visit and hands the history to the rep.

Automatic
4

Payment + margin analysis

Order delivered, invoice attached, rebate calculated, net margin per SKU. Account moves to the reactivation list with its expected frequency. Continuous pipeline, not a one-off order.

Full cycle
FIRST-MONTH IMPACT

What brands and distributors like yours change

Average figures for the first month after deploying the sales system.

96%Orders confirmed in <2hBefore: <55%
0Forgotten ordersPipeline with auto follow-up
+28%Repurchase frequencyAccounts reactivated on time
6h/wkLess time on manual ordersYour rep visits, doesn't type
WHO IT WORKS BEST FOR

Three profiles where the impact is immediate

They all suffer the same problem: they sell product but manage commercial operations in chaos. That's where Phase 1 fits in fast.

FMCG brands with on-trade reach

Beverages, snacks, dairy, canned. Sell direct or via distributor to bars, restaurants, hotels. Many reorders via WhatsApp and a firefighting rep who can't keep up.

Food distributors

Cash & carry, small retail distribution, regional wholesalers. Warm accounts that quietly stop ordering until the quarterly sales figure drops.

DTC brands opening B2B

Cosmetics, gourmet, slow food, craft beverage. Sell online to consumers and start opening B2B accounts (shops, gyms, boutique hotels). They need to professionalise orders without losing the brand.

Try it with your own data

7 days free. No credit card. Your sales pipeline live in 5 minutes.

No credit card · No commitment · Live in 5 minutes

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How many orders slipped through this month?

With Phase 1 in place, the answer will be zero. Try it free or let us show you with your own data.

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